Protect Your Site From SEO Attacks in 2 Ways

Monday, March 14, 2011

JCPenney, Overstock.com (ratted out by competitors?), and now BeatThatQuote.com. Although I think BeatThatQuote.com punished is a great example of Google to keep things fair, highlights a serious problem of how SEO is going.

It seems that the easiest way to win the competition is to write on the Google website and wait for the attack.

If your site is in third place for a period of its competitors and can be moved by a bad report online, do not even need to work to beat them if you can get banned!

Which brings us to an interesting question: why not just go ahead and buy links to our competitors wicked dirty all day and report them to Webmaster forums?

To be clear: I am not recommending this. I would never do this to someone. If I can win one of my own means, so do not deserve better ratings than the first.

The possibility of such a "reverse SEO attack" also makes me wonder how exactly I want to protect their website.

What if this happened to me?

Seriously, you can never be 100 percent. If someone wants to damage the site or the reputation they do.

What can you do?

1. Set up Google alerts to monitor your brand

If your site is www.GarysGreatDogCollars.com, then it's probably worth drilling a Google Alert for "GarysGreatDogCollars.com." This allows you to receive notification when your brand is mentioned online.

If a competitor is trying to rat-line, at least immediately be able to offer a kind of reply. Maybe you can even ask a site administrator to manually delete the comment.

2. Establish a Monitoring Service Account link

You must also register with Majestic SEO, or other control links.

I like Majestic, as it seems to be the most complete and saw his MJ12 crawlers roaming on the Internet since before time began (when used to run 500,000 domain names are a common nuisance hammering our servers.)

Majestic can give you a breakdown of new links per day and discovered you can use their graphic system to see the tips link.

If you see an unusual spike this link (the referring domain names, or other), then we must think of a nice clean implementation of a strategy to replace the bad links.

Your recommendations?

These are two simple steps you can act now to protect your brand in the future.

The next time we will see how you can analyze your web site to see if he was injured.

If anyone has a link monitoring service may be recommended instead of relying solely on Majestic, please leave a comment. I'd like my eggs in little baskets!

2 comments:

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