How to Create a Good Landing Page

Create a landing page should be great on top of your priority list if you want your website visitors convert into customers.

Here is a great website for research may attract the attention of visitors, a strong landing page will continue to participate and make the purchase of products / services.

Wikipedia defines the landing page as:

The page that appears when a potential customer clicks on an advertisement or a link to search results. The page will display content that is a logical extension of the ad or link and it is optimized for key words or specific phrases for indexing by search engines.

Wikipedia definition of a good summary, but it is certainly more than a landing page as big as a rich content and relevant keywords. Here are 10 things you should look at when optimizing a landing page:

Relevant Content

Content of the landing page must be directly related to organic results, PPC campaign, anchor text of incoming links and all other entrants targeted advertising, online and offline. If people do not get what they expect, they are more likely to leave.

More Landing Pages

A landing page should not necessarily be your homepage. In many cases a website is a good landing page. But for the more targeted traffic and better results that you want a landing page focusing on a specific provider and specific call to action. To do this, a site has several landing pages. Create landing pages deep link which will focus on a specific phrase and your conversion rate will be higher.

Focus on Functionality

More and more visitors to judge the professionalism and credibility of a website by its design. To solve this problem, many Web site owners to concentrate on design rather than focusing on their functionality. A well designed landing page is essentially useless if the prospect can not accomplish anything. Although not skimp on design, it should be your priority. Focus on the steps you want your visitors to make and design a page with this spirit.

Call to Action

You have visitors to your landing page, which will now lead to action. Be clear and very responsive without overloading your audience. Whether a form or a "buy now" which is the subject of your page.

Send a Clear Message

Keep your home page clean and clear, so no entrance fee to stay focused on your message. Highlight the main reason why they should be applicable to the call to action to implement a larger text, colors, images. Making it easier to scan content using the lists, and get the right point.

Provide Incentives

Corrupt visitors with gifts and samples is a proven method to attract register. Offering more than its competitors, but do not underestimate either. Provide a list of reasons why your offer is the best and exactly what the visitor can expect. Provide references and testimonials.

Do Visitors Stay

Avoid sending your visitors to another page unless absolutely necessary. It includes all the banners of internal and external navigation. If you remove all distractions and limiting navigation options that you have a better chance to keep your visitors around.

Make it Simple

Make it easy for your visitors to complete the desired action. Less confusion and making better decisions for their average conversion rate of visitors to your landing page. Not offer multiple options and choices to build optional. Focus on the field on the page was created.

Power of Freebies

Everyone loves free quote. They are hard to resist, and can be a powerful conversion tool. Whether a call to action is free or something free is received after making a call to action, it is certainly not wrong. If your expenses for the competition and give you something free, you will earn the customer. Remember, just because you make a free offer does not mean it should be good.

Testing

I stressed the importance of testing is to find out what your visitors, etc. different test text, the use of forms of action, page layout will give you an accurate idea of ​​what produces the best results from the conversion.

Tool like Google Website Optimizer allows you to easily monitor conversion rates, bounce rates, and tons of other useful indicators in most modern applications of web analytics. Using these data, we can easily find out which version is your best side, which maximizes the results.

Create a landing page successful and effective, it takes a lot of work but should be the goal for all participants with a website. Whether you own a website, web designer, web developer or web marketer, you should be aware of the elements that compose a solid landing page. After all, it can mean the success of a website or failure.